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modeling & talent ● modeling By Eve Matheson Turning the Modeling World Upside Down Australia’s Greg Tyshing is creating runway-ready models by using the lessons that he has learned from the industry since childhood T here are over 100 Fashion Weeks held globally, twice a year, and they are referred to as the Spring/Summer (S/S) or the Fall/Winter (F/W) Fashion Weeks, and the appropriate date is added. For example: New York Spring/Summer Fashion Week 2015 was held in September in 2014. These events are held six months ahead of when the clothes begin arriving in stores and boutiques. The top four are held consecutively in New York, Lon- don, Milan and Paris. I was in London when preparations for London Spring/Summer Fashion Week 2015 were in full tilt. This Homeric effort would result in 56 runway shows (the runway is actually called the ‘catwalk’ in Eng- land), 57 models, hordes of front row celebrities, the in- evitable paparazzi, and a tsunami of champagne. Financially, the spectacle contributes handsomely to the United King- dom’s $62 billion fashion industry. The demand for the crème de la crème of models to walk in these shows is con- stant. Some new girls realize the dream, but most fledgling models are not ready for this magic carpet ride. 82 PAGEANTRY I had the pleasure of interviewing Australian model manager Greg Tyshing just before I left the States for Lon- don. Greg was in New York on the first leg of a marathon scouting trip around the world. Appropriately his business is called Greg Tyshing Represents Global, which is head- quartered in Victoria, Australia, with offices in Melbourne and Sydney, and international scouting centers in New York City, Los Angeles, London and Hong Kong. I was impressed with Greg’s diversified experience in the industry, and the fact that he has represented such super- stars as Elle Macpherson, Rachel Hunter, Naomi Watts and today’s teenage sensation, Paris Roberts, to name only a few. Greg started modeling when he was six, following in the footsteps of his mother, brother and sister, who were all established models. He enjoyed a very successful career as a child model, but at a certain point decided that his educa- tion was more important. He set his career aside in order to focus on his studies and complete his education. With this mission accomplished he turned once again to modeling. Greg told me: “As soon as I turned 18, I went straight to Milan and was away for seven years. I modeled in Milan, Paris, London and New York. I had a great time.” I com- mented that this was a remarkable accomplishment for a teenager living in Australia over 25 years ago. Greg, how- ever, modestly downplayed the achievement explaining, “Twenty-five years ago there were not as many models as there are today and it was easy for us to travel and do the shows. There weren’t the huge castings either and if de- MODELING Continued on page 132