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modeling & talent ● modeling By Eve Matheson Life After Modeling As modeling careers come to an end, a world of possibilities may emerge L ondon is the most fun, cosmopolitan, creative, ec- centric, and exciting city in the world. It was awash with flowers and brimming with tourists when I was there in the summer. This year the unpredictability of the English weather hit an all- time high. For several days the temperature was in the nineties; then it plummeted overnight into the fifties and then soared back to historic heatwave proportions. It was hard to be a fashion plate. Tank tops were replaced by jumpers (sweaters), sandals by boots, and then hurriedly everyone had to resurrect their summer wardrobe again. This scenario occurred several times. The London summer social calendar, or The Season as it is called, was at fever pitch with Ascot, Wimbledon and a myriad of world class events breaking attendance records. Undeterred by threats, the Royal Family turned out in full regalia led by Her Majesty, Queen Elizabeth, who celebrat- ed her official 91st birthday on April 21 and again on June 9 with the Queen’s Birthday Parade, as is tradition. All of the pageantry, pomp, and ceremony helped eclipse the somber mood which had enveloped everyone following the terrorist tragedies earlier in the year. No one was in denial that they had happened, but the British spirit and stamina which had enabled them to survive and recover from two world wars had triumphed once again. While in London I found unusual answers to a question I am often asked: “What can a model do at the end of her career on the runway?” We have heard of wonderful exam- ples of models who have diversified and been incredibly successful in a number of ventures, Media mogul Tyra Banks went back to college and graduated from Harvard’s Executive Training Program. She then launched her busi- ness career which produced an impressive portfolio. Aus- tralian supermodel Miranda Kerr used her looks, runway fame, and business acumen to launch a natural skincare line 44 PAGEANTRY which is sold all over the world. Heidi Klum turned to tel- evision as host and co-creator of the reality show Project Runway and launched her own lingerie line. Last year the legendary supermodel Kate Moss, whose modeling career made her a multimillionaire and the most chameleonic model of all time, decided to fulfill another dream. She bade farewell to the runway, and realized her dream of opening her own talent agency when she launched the Kate Moss Agency. My two other stories illustrate that there can be more than one career and an amazing life after modeling. They both come from the same English aristocratic family in Lon- don. The Kidd sisters, Jemma and Jodie, are the great-grand- daughters of Lord Beaverbrook—Canadian business tycoon, newspaper magnate, and a highly influential figure in British society during the first half of the twentieth century. I interviewed Jemma some years ago when she was launching her new cosmetics company. She told me she had become a model by family tradition. Her mother and aunt had been famous models, and her sister Jodie was a super model. She said, “There was so much modeling in my family — everyone was a model. I thought I had to be a model, but it was something I never felt comfortable doing. You have to have a very thick skin, which I don’t have. Catwalk shows frightened me, and I found castings terrifying.” Jemma found her niche when she accompanied Jodie to catwalk shows. “At school I wasn’t an academic, but I was really good at art. I have always been very creative, and I wanted to work in the fashion industry. At the shows, I hung out with the makeup artists and felt that was something I would like to do.” It took MODELING Continued on page 88