For the Pageantry and PromTime Fashion Showcase, the concentration is always on style. Our team of hair experts brings exciting new styles that are as easy to manufacture as they are beautiful, and by spending hours in front of mirrors and cameras, our models and stylists are making sure that you’re only spending minutes creating the look that you desire for your big night.

During the 2010 Pageantry and PromTime photo shoot, the emphasis was on soft styles and elegant curls. Twists are also all the rage this season, as they create and fuse fun looks with a unique and emphatic seriousness for the most formal of occasions. Not only can you have these looks with ease and convenience, but you can use them repeatedly, yet make them different each time with just one little change here and there.

Pick your favorite styles and make them happen. You’ll be the star of any event that you attend, and you’ll leave everyone asking, “How did she do it?”

Curling Up

To create Renee’s style, we formed romantic curls by setting her hair with the curling iron. Then we added some volume in the crown area and secured the top.

The Complete Look

For some fun with Adriane’s hair, we made a sassy side twist, by creating a textured-off set French twist to the side and low side ponytail to complete the look.

Do the Twist

To design Mary-Kate’s hair we started by creating a side part and softly twisting the front. Then we enhanced her natural wave with a large curling iron for some texture.

Rising Up

We started off by curling Aubrey’s hair. Then we brought all of her hair up securing it with pins to form her princess crown of curls.

Soft and Simple

To style Anna’s hair we started off with a simple and soft set using a round brush. Then we added a little volume in the crown area and secured the top.

So Much Drama

With Melissa, we started by creating some loose curls. Then we added a lot of volume and, for added drama, we created a pompadour on the top.

Paulo Figueiredo is currently the Aveda Institute Director. Before joining the Aveda/TSP family in 2008, he collaborated in many fashion/hair shows, photo shoots, and seminars throughout the United States and many other countries. He graduated with honors from Middle Georgia Technical Institute, and has received numerous awards for his contributions to the profession. His art, passion and technical skills, have inspired many people in the beauty industry. At the Aveda Institute he guides a team of the top beauty industry professionals. Paulo has collaborated with designers such as Prada, Gi Gang, Nicole Miller, Erin Wasson and Tuleh to name a few. He is also active in a variety of social and cultural organizations including Habitat for Humanity, Red Cross, Locks of Love, and NAHA.